Now that Spain has defeated Italy in the Euro 2012 they are beginning to use their new found confidence to reach into the supercar market. And well they should. This is Spain’s third straight Euro Cup win, and they made it look easier than it should be.
So, too, perhaps, will their new supercar manufacturers.
It is not as if Spain has had no supercars. They have had a few but nothing that compares to the supercars being produced by their main football rivals Italy and Germany. Now that they have proven they can thrash them soundly on the pitch, they are confident they can do the same thing on the asphalt.
Of course, there is much more to building supercars than simply strapping a V8 engine onto a carbon fiber frame. Supercars are as much about style as they are about substance, in fact for some buyers, more so.
Koenigsegg is arguably already building the world’s most powerful supercar, but if their cars didn’t look and feel as good as they do they simply wouldn’t be as popular as they are. The same goes for Ferrari and Lamborghini and every other successful supercar on the market. These cars have spirit, and that is what the buyers are looking for. It needs to not only like a supercar and sound like a supercar, it also needs to handle like a supercar and scream at everyone who looks at it: “HEY! I’m a supercar and you WANT me!”
A recent report shows that Spain has five promising new supercar designs coming. Spanish manufacturers are no doubt hoping these cars offer everything buyers are looking for in supercar, plus a whole lot more. Unfortunately, only millions of dollars in investment money; hours and hours of design and prototyping and even more time on the track will get them to the point where they have something to put in front of consumers. And then the true test of whether or not Spain can have the same success with supercars that they have with football will begin.